Brief Description
Medical Device and Diagnostic Industry, Volume 32, No. 8, August 2010
Norbert Sparrow
To view the entire article as it appeared online, please visit http://www.mddionline.com/article/memry-virtues-vertical-integration
You don’t hear many companies bragging about their vertically integrated operations. In fact, the concept has fallen out of favor, as evidenced by firms rushing to outsource all but their core business activities. Global supplier of nitinol-based products Memry begs to differ. Rallying under the slogan “from melt to market,” the company finds immense value in consolidating processes and controlling its technology.
“Vertical integration is the core of our business model,” said Nicola Di Bartolomeo, CEO of Memry. Di Bartolomeo spoke with EMDT editor Norbert Sparrow at MD&M East in New York.
“Nickel titanium is not stainless steel… it is not a commodity material,” stressed Di Bartolomeo. “Nitinol is a unique material that is difficult to melt and to work. Having available the scientific knowledge and engineering expertise that allows us to process the material effectively is critical,” said Di Bartolomeo.
To view the entire article as it appeared online, please visit http://www.mddionline.com/article/memry-virtues-vertical-integration